Pac Team Group


“We do not wish to be the biggest, but the best.”
–Alain Borle, CEO, Pac Team Group

Since its start in 1949, Pac Team Group has grown to be a worldwide leader in designing and manufacturing displays, packaging, fixtures and exhibition solutions for the greatest brands of watches, jewelry, eyewear, luxury goods as well as museums, restaurants and high-profile events. Based in Switzerland with locations in Europe, Asia and the United States, and serving customers across the globe, Pac Team is an organization rooted deep in family values and continues to find inspiration from the legendary quality of Swiss engineering, precision and ingenuity.

An ever-evolving organization, Pac Team is investing in technology, innovation and manufacturing solutions to position ourselves in the forefront of retail environments of the future. We have the distinct advantage of a deep heritage, a worldwide footprint and the knowledge and resources to create cutting-edge retail experiences that add the finishing touch to your brand’s stage.

With 70 years of industry experience, Pac Team Group places tremendous value in our long-standing relationships and esteemed reputation for unparalleled attention to detail, efficiency, reliability and flexibility. Although the needs of a global marketplace have changed, we continue to value every partnership like a timepiece—a lifelong commitment to be treasured and handled with care.

1949
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Atelier Borle

«L’Atelier Borle» is founded in Mont-sur-Lausanne, Switzerland, specializing in creating window displays for the watch industry. In addition, they begin designing and constructing booths for the prominent watch fair, BASELWORLD. Over half a century later, Pac Team remains one of the few official booth suppliers of BASELWORLD.

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1975
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Pac Team SA

The company adopts the name “Pac Team SA,” an acronym for Promotion, Architecture, Creation. Through Alain Borle’s vision, the company expands into mass production of point of sale materials, including display and packaging, and gains prominence in new industries such as luxury, jewelry and eyewear.

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1983
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Pac Team makes BASELWORLD history

Pac Team is commissioned by Cartier to construct the first “two-tier” booth at BASELWORLD.

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1999
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Pac Team Europa

Pac Team Europa is founded in Milan, Italy enabling the company to have a location within the European Union as well as manufacture more efficiently in Italy.

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2004
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Globalization - China

Pac Team becomes a pioneer in the industry by embracing globalization and setting up locations in Hong Kong and Shenzhen, China.

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2005
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Pac Team America

Alain Borle and Eric Zuckerman partner, expanding Pac Team’s presence in North America with the formation of Pac Team America.

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2012
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Chinese manufacturing – Pac Team Productions Asia Pacific

Pac Team opens its own display and furniture manufacturing facility in Dongguan, China.

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2012
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Lansa

To expand its product range, Pac Team acquires Lansa SA, the global leader in designing, producing and marketing price-display systems, primarily for industries such as watch, jewelry, eyewear, shoes, and retail boutiques. Shortly thereafter, Lansa Americas is established to serve customers in the North and South American markets.

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2013
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Pac Team US Productions

Pac Team opens a manufacturing facility in Chicago, Illinois with a focus on providing customers a local solution for shop-in-shops, retail fixtures, exhibitions and installation. This addition completed Pac Team’s vision of a global manufacturing footprint that encompasses Asia, Europe and the United States.

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2014
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Pac Team Expo Srl

Pac Team founds in Turin, Italy, a new manufacturing specialized in stand installation, furniture and overall retail environments.

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2017
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Pac Team Canada

Pac Team expands its presence in North America with the formation of Pac Team Canada

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2017
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PT Next

Pac Team Group opens it's newest division, PT Next focused on technology within the retail environment.

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-

Atelier Borle

«L’Atelier Borle» is founded in Mont-sur-Lausanne, Switzerland, specializing in creating window displays for the watch industry. In addition, they begin designing and constructing booths for the prominent watch fair, BASELWORLD. Over half a century later, Pac Team remains one of the few official booth suppliers of BASELWORLD.

Back to timeline
-

Pac Team SA

The company adopts the name “Pac Team SA,” an acronym for Promotion, Architecture, Creation. Through Alain Borle’s vision, the company expands into mass production of point of sale materials, including display and packaging, and gains prominence in new industries such as luxury, jewelry and eyewear.

Back to timeline
-

Pac Team makes BASELWORLD history

Pac Team is commissioned by Cartier to construct the first “two-tier” booth at BASELWORLD.

Back to timeline
-

Pac Team Europa

Pac Team Europa is founded in Milan, Italy enabling the company to have a location within the European Union as well as manufacture more efficiently in Italy.

Back to timeline
-

Globalization - China

Pac Team becomes a pioneer in the industry by embracing globalization and setting up locations in Hong Kong and Shenzhen, China.

Back to timeline
-

Pac Team America

Alain Borle and Eric Zuckerman partner, expanding Pac Team’s presence in North America with the formation of Pac Team America.

Back to timeline
-

Chinese manufacturing – Pac Team Productions Asia Pacific

Pac Team opens its own display and furniture manufacturing facility in Dongguan, China.

Back to timeline
-

Lansa

To expand its product range, Pac Team acquires Lansa SA, the global leader in designing, producing and marketing price-display systems, primarily for industries such as watch, jewelry, eyewear, shoes, and retail boutiques. Shortly thereafter, Lansa Americas is established to serve customers in the North and South American markets.

Back to timeline
-

Pac Team US Productions

Pac Team opens a manufacturing facility in Chicago, Illinois with a focus on providing customers a local solution for shop-in-shops, retail fixtures, exhibitions and installation. This addition completed Pac Team’s vision of a global manufacturing footprint that encompasses Asia, Europe and the United States.

Back to timeline
-

Pac Team Expo Srl

Pac Team founds in Turin, Italy, a new manufacturing specialized in stand installation, furniture and overall retail environments.

Back to timeline
-

Pac Team Canada

Pac Team expands its presence in North America with the formation of Pac Team Canada

Back to timeline
-

PT Next

Pac Team Group opens it's newest division, PT Next focused on technology within the retail environment.

Back to timeline